GS1 Digital Link Builder
The barcode is going digital. GS1 Digital Links turn traditional product barcodes into web-enabled QR codes, connecting every product to rich online information. Build and validate your Digital Links here.
Enter a valid GTIN to generate your Digital Link and QR code.
What is a GS1 Digital Link?
A GS1 Digital Link is a standard web URI that encodes product identifiers like GTINs. Unlike traditional barcodes that only carry a number, Digital Links connect products directly to online information — product details, traceability data, manuals, and more.
Sunrise 2027
By 2027, GS1 and major retailers worldwide are transitioning from traditional 1D barcodes to 2D barcodes (QR codes) powered by GS1 Digital Links. This means every product barcode will also be a web link, scannable by both POS systems and consumer smartphones.
Why it matters for retailers
Retailers need to update POS systems to scan and process 2D barcodes alongside traditional ones. GS1 Digital Links enable richer product data at the point of sale, better traceability, and direct consumer engagement — all from a single QR code on the packaging.